In the realm of soft and one-click services and myriad apps offering almost everything you need and do not need, you may ask yourself who are the people behind these Apps. And how do they walk the journey from random ideas into full mature products and services provided to millions of people around the world? This article talks about The Woman behind Bumble.
If you had the chance to try any of the dating apps which are widely spread all over the internet, then probably the first question that pops into your mind, as a woman, is how safe, fair and serious this app is?
Well, apparently Bumble may have an answer to your question.
What is Bumble?
Bumble is a free, location-based dating app founded in 2014 that uses a swiping format similar to Tinder. However, it has a quite different perspective. It is an app launched by women, guided by women and for women that defied age-old gender norms by letting the women make the first move. Only women can send the very first message, putting them in control of starting the conversation. That’s why you’ll sometimes see it referred as a feminist dating app. When members of the opposite sex match on Bumble, women are required to make the first move. The aim is to shift old-fashioned power dynamics and encourage equality from the start.
“Bumble is more than an app, it’s a movement. We encourage integrity, kindness, equality, confidence, and respect during all stages of any relationship — whether online or offline. Bumble is where people go to learn how to establish and maintain healthier connections.” – Bumble website. So, Bumble is actually not only a dating app but an integrated platform to empower and support women in a nutshell. This kind of strategy could make a sort of secured zone for women and feel more encouraged on using online dating apps with comfort and safety as well finding various opportunities to grow and have important roles in their communities.
The Woman behind Bumble
Whitney Wolfe Herd (born July 1989) is an American entrepreneur. She is the founder and CEO of publicly traded Bumble, Inc, an online dating platform, launched in 2014. She was previously the vice president of marketing for Tinder. Wolfe Herd was one of 2017’s and 2018’s Forbes 30 Under 30, and in 2018 she featured in the Time 100 List. In February 2021, Wolfe Herd became the world’s youngest, current, female, self-made billionaire when she made Bumble public. She is the youngest woman to have taken a company public, at age 31.
In December 2014, Wolfe Herd moved to Austin, Texas, and founded Bumble, a female-focused dating app. By December 2015, the app had reached over 15 million conversations and 80 million matches. After Wolfe Herd left Tinder, Andrey Andreev, founder of Badoo, contacted her about creating a dating platform and partnered with her. Today, the majority of the company remains owned by Badoo.
The CEO joins the ranks of fellow billionaire girl bosses, like Stitch Fix founder Katrina Lake and the Real Real’s Julie Wainwright.
Herd was urged to start the company when she noticed how many of the women around her were still waiting on a guy to find love. She says – “For all the advances women had been making in workplaces and corridors of power, the gender dynamics of dating and romance still seemed so outdated.”
The dating app has since evolved. From just being a place for budding romance, to becoming a network platform for all kinds of connections. You can spark new friendships on Bumble BFF, or link with other professionals on Bumble Bizz.
Authored by Yasmine Deraz
Edited by Yara Fakhoury
“Fujn fuses learning with earning in a fun way. Fujn is made by women for women. Ladies, dare to reimagine your possibilities! Check us out at www.Fujn.us, Fusion spelled F. U. J. N.”